Engage Consumers in Defining
(and Refining) Your Brand
Innovation Can Happen Anywhere
Where Marketing Meets Usability
Engage Consumers in Defining
(and Refining) Your Brand
Engage Consumers in Defining
(and Refining) Your Brand
Engage Consumers in Defining
(and Refining) Your Brand

Funny You Should Ask…
Comedy Content & Platform Decisions in the Changing TV Landscape
Chanon Cook, VP Strategic Insights & Research, Comedy Central
Robert Miner, President, Sachs Insights
Emily Paxhia, Senior Research Consultant, Sachs Insights

How Audience Immersions
Elevated Research’s Profile at MTV Networks:
Colleen Fahey Rush
Chief Insights Officer, MTV Networks
Robert Miner, President, Sachs Insights
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Rebels Under the Influence
How Ethno-Segmentation Redefined IFC
View highlights from a segmentation and video ethnography study that helped to transform the IFC brand.
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Going Mobile
Insights into a Moving Target
As consumers are moving to an increasingly mobile experience for ecommerce, entertainment, and communication, we set out to explore their needs, desires, and behaviors.
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